I am an MBA with 10+ years of senior leadership experience

using design to improve quality of life,

while convincing others that business strategy is primarily an exercise in creativity.

// designer

// innovator

// business & impact strategist

// systems thinker

Motivators

I love this work, in part, because it aligns with my intrinsic motivations.

// Primary Sparketype® //

Strongest impulse for effort and work that fuels me and makes me come alive.

The Scientist

“I figure things out.”

I love to solve complex or “impossible” problems, especially those that improve people’s quality of life.

// Shadow Sparketype® //

Second strongest impulse that amplifies and partners with my Primary Sparketype.

The Maker

“I make ideas manifest.”

I am also deeply motivated by the ability to exercise creativity and bring ideas to life through prototypes and launches.

Strengths

I asked colleagues what reliably shows up in the room when I do.

Problem-solving

// methodical approach to addressing challenges

// makes insurmountable problems feel manageable

// finding solutions to complex issues

// developing step-by-step processes for execution

Leadership

// motivates with vision and purpose

// creates purposeful problem-solving environments

// brings clarity and direction to discussions

// facilitating for small and large groups

Systems & structure

// creating clarity from complexity

// breaking down problems into manageable pieces

// architecting organizational systems and frameworks

// processes that create efficiency

People development

// empowering colleagues and entrepreneurs

// holding space while challenging others to grow

// helping others see their potential more clearly

// demonstrates thoughtful leadership

Interpersonal qualities

// empathetic and compassionate

// thoughtful and intentional

// honest and trustworthy

// insightful and wise

// reliable and focused

  • Alaina has an uncommon ability to see through the business challenges and use customer insights to create a focused solution based on the existing strengths of the company.

    Eli Gerson, Business Strategy & Innovation Manager

  • Collaborating with Alaina is inspiring. She has an uncanny ability to listen deeply, find the human truth in every challenge, and turn it into a solution that feels both innovative and practical.

    Martha Vega, Education Leader

  • I was incredibly fortunate to work under Alaina... Her mentorship changed the way I serve others and helped me understand the difference we can make when we lead with purpose, compassion, and high expectations.

    Leti Bocanegra, Operations Leader

Origin story

Service design chose me before I knew what service design was.

While I was still a high school student in Detroit Public Schools, I observed two common problems faced by my peers:

Lack of consistent access to academic support outside of the classroom

/ 1 /

Lack of opportunities for students seeking part-time jobs

/ 2 /

It inspired me to design a first-of-its-kind peer tutoring service, and I built a business plan around that design. Then, I secured funding to launch this nonprofit at the high school I was attending at the time. The service delivered results, doubling the number of students on the honor roll school-wide after only one semester and creating 16 jobs. All before I graduated from high school. I’m incredibly proud of my work there and have been chasing that feeling ever since.

Affiliations

I am fortunate to belong to some distinguished groups of talented people.